Most important, he explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world. He discusses such ideas as why creative individuals are often seen as selfish. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the "tortured genius" is largely a myth. Csikszentmihalyi uses his famous flow theory to explore the creative process. Drawing on nearly one hundred interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his thirty years of research on the subject, Csikszentmihalyi uses his famous flow theory to explore the creative process. Legendary psychologist Mihaly Csikszentmihalyi (“The leading researcher into ‘flow states.’” - Newsweek) reveals what leads to these moments-be it the excitement of the artist at the easel or the scientist in the lab-so that this knowledge can be used to enrich people's lives. The author's objective is to offer an understanding of what leads to these moments, be it the excitement of the artist at the easel or the scientist in the lab, so that knowledge can be used to enrich people's lives. The classic study of the creative process from the bestselling author of Flow.Ĭreativity is about capturing those moments that make life worth living. Creativity is about capturing those moments that make life worth living. “Although the benefits of this study to scholars are obvious, this thought-provoking mixture of scholarly and colloquial will enlighten inquisitive general readers, too.” - Library Journal (starred review)
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